Book4Time secures growth investment from Serent Capital

Book4Time, a cloud-based business management solution for global hospitality, spa and wellness companies, has received a “significant growth investment” from Serent Capital. The company would not disclose the amount of the funding.

Founded in 2004, Book4Time manages booking, inventory and payment processing for hotels and resorts, as well as casinos, spas and fitness facilities. Clients include Marriott International, Accor, Hyatt, Hilton, Four Seasons and Jumeirah Hotels and Resorts.

"When we first met Serent, we instantly recognized a partner who understood our company and shared a similar growth-centric culture," says Roger Sholanki, founder of Book4Time.

"With their partnership, we look forward to continuing that culture through expansion and more innovation." 

Book4Time integrates with more than 50 hotel systems including PMS, CRM, point-of-sale and digital waiver forms. The company recently added end-to-end contactless guest experience solutions and multi-location and multi-currency business intelligence reporting.

"Roger and the Book4Time team have developed a phenomenal platform that customers love," says Lance Fenton, partner at Serent Capital.

"When Roger shared his vision for Book4Time, we knew that our experience growing sales and marketing teams, driving product innovation, and executing M&A could help him expand upon that vision."