Adding to its portfolio, Airbnb announced today that it has acquired Accomable, a platform designed to help travelers with disabilities find accessible hotels, vacation rentals and apartments.
Airbnb states it already has an "Open Door" policy that ensures that everyone will have a place to stay, and it prohibits its hosts from denying guests on the basis of disability.
However, the acquisition of Accomable, according to a press statement,
will allow for guests to have "greater confidence" in booking their stay at locations that are much more accessible to their needs.
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Terms of the acquisition were not disclosed.
Accomable's website will be phased out over the coming months, and its listings - which span across 60 countries - will be made available on the Airbnb website with the proper designations.
In addition, Airbnb will provide its hosts with a more
detailed checklist to fill out so potential guests can make more informed opinions.
While Airbnb's statement about the acquisition implies that it's trying to address a "deeper conversation" with customers,
its latest acquisition is helping to solidify the company's place in the accommodations industry, and in appealing to a greater swath of customers.
Its previous acquisitions suggest that it was already making lateral
moves to take a greater share of the booking market.
For example, when Airbnb acquired Montreal-based Luxury Retreats, it demonstrated that it was interested in cornering the luxury
market.
Similarly, its acquisition of CrashPadder demonstrated its willingness to tackle the lower-end hostel and couch-surfing market.