This time last year the wheels at Uber were pretty much ready to fall off - such were the negatives headlines that the company couldn't escape from.
A string of revelations about the so-called "brogrammer" culture at the company, accusations of cover-ups and a general downbeat mood amongst employees and investors threatened to undermine the entire business.
The end of the Travis Kalanick era as CEO came in June, paving the way for ex-Expedia Group chief Dara Khosrowshahi to figure out how to repair the company... on multiple levels.
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It will be left to the company backers (it's raised an eye-watering $21.1 billion over 21 rounds) to decide if Khosrowshahi is doing a good so far - but he and his new team are certainly trying to illustrate some degree of a turnaround this week.
A corporate video and a string of announcements have appeared under the banner "Moving Forward".
Alongside mission statements around new company values and new executives at the top (including old mate Barney Harford from Orbitz), Uber drivers and passengers can soon expect to see some changes to the platform.
Already up and running is a real-time feedback system on the passenger app, so that users can leave a tip or comment on their driver.
This feedback platform will be integrated into "high-quality" rating program for drivers from June this year.
Technology upgrades will come in the form of new features to make the process of connecting with a designated driver easier, as well as previously announced tools around passenger safety within the mobile app.