Public Relations


How I Got Here, episode 43 - Varun Khona of Headout
How I Got Here, episode 43 - Varun Khona of Headout
By PhocusWire | September 24, 2020
The Headout story is a classic startup tale involving hard times in New York City and an appearance on a TV reality show. Varun Khona tells it to PhocusWire's Kevin May and David Litwak of Mozio. Read More
Interview | Online
As fewer people fly, destination marketing becomes a domestic game
As fewer people fly, destination marketing becomes a domestic game
By Bill Obreiter - ADARA | September 8, 2020
For destination marketers, it’s critical to understand how to navigate this new world, where fewer people will be flying.  Read More
Opinion | Technology
How I Got Here, episode 32 - Ben Baldanza of Spirit Airlines
How I Got Here, episode 32 - Ben Baldanza of Spirit Airlines
By PhocusWire | July 9, 2020
Ben Baldanza is credited with transforming Spirit Airlines into an ultra-low-cost carrier and creating many of the strategies that its rivals have since copied. He talks to PhocusWire's Kevin May and... Read More
Interview | Distribution
Destination X - The new normal in tourism
Destination X - The new normal in tourism
By PhocusWire | May 27, 2020
Have we learned anything, or do we race back to the same mistakes that many destinations and attractions were making prior to the outbreak?  Read More
News | Technology
Destination X - Reopening for tourism after coronavirus
Destination X - Reopening for tourism after coronavirus
By PhocusWire | May 19, 2020
How to reopen for tourism after the coronavirus outbreak is tricky, with concerns around social distancing - to name just one element - added to an existing visitor strategy. Read More
News | Technology
destination-x-smart-strategy-not promos
Destination X - Smart strategies to do right now (instead of making promo videos)
By PhocusWire | May 12, 2020
There are some extremely important things destinations should be doing during this period of, for many, zero tourists coming in. Read More
News | Online
Destination X - Using the new normal to limit visitors and manage overtourism
Destination X - Using the new normal to limit visitors and manage overtourism
By PhocusWire | May 5, 2020
Aside from reduced pollution and car accidents, the crisis brought on by COVID-19 may offer an opportunity to make some much needed (and politically difficult) changes to tourism policies. Read More
News | Technology
Destination X - How coronavirus will force destinations to stop overtourism
Destination X - How coronavirus will force destinations to stop overtourism
By PhocusWire | April 28, 2020
The destruction caused by the coronavirus provides destinations an opportunity to make long-overdue smart and sustainable tourism decisions. Read More
News | Technology
Destination X - Getting business in order first for cruise
Destination X - Getting business in order first for cruise
By PhocusWire | April 21, 2020
If there is one segment of the travel, tourism and hospitality sector that will need help more than others in the months to come, it's probably the cruise industry. Read More
News | Technology
Sounding Off: The right strategy can alter a brand's course
Sounding Off: The right strategy can alter a brand's course
By PhocusWire | April 17, 2020
A critical element for Airbnb will be how it demonstrates to its hosts that they are still special and are not just the supply chain in the same way that property owners are for countless other... Read More
Interview | Online
Airbnb decides to ban bookings in the U.K. after all
Airbnb decides to ban bookings in the U.K. after all
By Kevin May | April 9, 2020
Airbnb has temporarily halted bookings on the platform in the U.K., except for key workers and those with "essential stays." Read More
News | Online
Airbnb hopes hosts will turn away guests who shouldn't be traveling during coronavirus outbreak
Airbnb hopes hosts will turn away guests who shouldn't be traveling during coronavirus outbreak
By Kevin May | April 8, 2020
The company has so far shied away from turning off the ability to book completely, despite many countries around the world having locked down citizens during the outbreak of the coronavirus. Read More
News | Online
Wildebeest cover
STARTUP STAGE: Wildebeest helps global travel and tourism brands grow organically
By Steven Lerner | February 25, 2020
Wildebeest is an agency that helps travel technology startups, tour operators and tourism boards develop marketing strategies. Read More
Interview | Startups
How I Got Here, episode 9 - Henrik Zillmer of AirHelp
How I Got Here, episode 9 - Henrik Zillmer of AirHelp
By Kevin May | October 17, 2019
Entertaining, unconventional and smart - founder and CEO of AirHelp, Henrik Zillmer, joins David Litwak and Kevin May for the latest episode of the How I Got Here podcast. Read More
Interview | Online
destination marketing month part 1 dmos
Destination marketing, part 1: The evolving - and expanding - role of DMOs
By Mitra Sorrells | September 9, 2019
We begin our month-long look at destination marketing with analysis of how the role of DMOs has grown over the years. Read More
News | Online
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