Public Relations


destination marketing month part 1 dmos
Destination marketing, part 1: The evolving - and expanding - role of DMOs
By Mitra Sorrells | September 9, 2019
We begin our month-long look at destination marketing with analysis of how the role of DMOs has grown over the years. Read More
News | Online
brexit-panel-pcwe-19
VIDEO: How the travel industry is preparing for Brexit
By Linda Fox | May 21, 2019
Travel and tourism executives discuss Brexit plans during Phocuswright Europe 2019 in Amsterdam. Read More
News | Distribution
Has Airbnb booked its place at the top of the accommodation hierarchy?
Has Airbnb booked its place at the top of the accommodation hierarchy?
By Lucia Juliano - Harris Interactive | August 14, 2018
Airbnb celebrates its 10th birthday this year - a decade after its founders first rented out an air mattress in their living room to help pay the rent. Read More
Opinion | Distribution
STARTUP STAGE: Swayy helps hotels manage influencer campaigns at scale
STARTUP STAGE: Swayy helps hotels manage influencer campaigns at scale
By Jill Menze | July 23, 2018
Swayy is a tool for hotels to find, book and maintain relationships with social media influencers. It matches hotels with pre-vetted, relevant influencers, and Swayy’s closed-loop system allows both... Read More
Interview | Startups
How to scale in high-growth online travel
How to scale in high-growth online travel
By Bob Milne - Vacasa | May 22, 2018
Ten years ago, I would have told you that maintaining operational stability while growing at this rate was impossible. Read More
Opinion | Startups
uber-moving-forward-dara
Uber goes on charm offensive, promises new tools and culture
By Kevin May | May 14, 2018
This time last year the wheels at Uber were pretty much ready to fall off - such were the negatives headlines that the company couldn't escape from. Read More
News | Online
TripAdvisor extends animal welfare policy, critics say "falls short"
TripAdvisor extends animal welfare policy, critics say "falls short"
By Kevin May | May 2, 2018
Campaigners for animal rights have welcomed a shift in strategy at TripAdvisor for selling tickets to animal-based attractions - but say the brand should go further. Read More
News | Online
Corporate communications also not safe from onset of AI
Corporate communications also not safe from onset of AI
By Anthony Petrucci - Forbes | April 30, 2018
Trust is an important topic for those of us that work in corporate communications. Read More
Notated News | Technology
Building the PhocusWire team - one playlist at a time
Building the PhocusWire team - one playlist at a time
By Kevin May | January 18, 2018
PhocusWire has been operating for two months and, after a hugely successful launchpad at The Phocuswright Conference, we're finding our rhythm as a news operation. Read More
Opinion | Online
Video: Don't believe the hype of digital assistants - embrace it
Video: Don't believe the hype of digital assistants - embrace it
By Kevin May | January 10, 2018
The emergence of digital assistants in the past few years has excited many people in the travel brands. Read More
News | Technology
PhocusWire Forecast 2018: Nine unstoppable tech moves
PhocusWire Forecast 2018: Nine unstoppable tech moves
By Bernard Marr - LinkedIn | December 19, 2017
The speed of change in technology over the past few years has been astonishing - with applications of it related to many areas of the travel, tourism and hospitality sector. Read More
Notated News | Technology