Interesting and wide-ranging study published today by TripAdvisor after it surveyed close to 10,000 hotels around the world to understand more about their plans for 2012.
The TripAdvisor Industry Index is the first of its kind on this scale, the company says, analysing everything from economic outlook to strategy around mobile, marketing, social media, wifi and plan for expansion.
The survey is split into three results, covering hotels in the UK, US and a global figure. Each percentage mark represents a nod from the hotels responding to the study put in the field over the New Year period at the end of 2011 and early-2012.
Some of the findings are startling to say the least... Elements to note include a slight lack of enthusiasm for mobile, but a strong response to providing free wifi in guest rooms.
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The findings demonstrate that, in some cases, there is indeed some further investment going into the mobile space and that supposed Holy Grail of meeting guest needs: providing free wifi.
But elsewhere in the study (full report here), hotels appear to be reigning in on wider strategic moves into areas such as acquisitions and expansion of core facilities - only 9% hoteliers in the UK say they will be building or purchasing new properties in 2012, compared to 17% globally and 13% in the US.
NB: Laptop bed image via Shutterstock.