Metasearch brand Kayak has produced a comprehensive report into the behaviour of mobile travellers - covering everything from search patterns, booking trends and usage.
The results are pretty interesting.
The study was drawn from its UK user base, examining data from millions of flight, hotel and car searches during 2014 and the first months of 2015.
Kayak has released the findings to coincide with data that shows two-thirds of all mobile searches are taking place on its app and average product spend is, curiously, 5% higher when a product is searched for on a mobile device.
So, what did Kayak find out?
Of its mobile users:
- 33% on the iPhone app
- 18% on the Android app
- 15% on the iPad app
- 17% on a tablet browser
- 17% on a mobile brower
iPhone users most likely to buy business class seats:
Android users more likely to search for three-star properties:
iPhone are the highest spenders:
Curious differences in most popular destinations:
In short, 34% spend more on premium destinations than mobile, whilst 9% spend more premium destinations on iPhone than on the Android app.
Average time spent searching for flights:
- Android - 4 minutes
- iPhone - 5 minutes
- Desktop - 1 minute
Average time spent searching for hotels:
- Android - 8 minutes
- iPhone - 9 minutes
Busiest days of the week for searching:
In terms of actual hours in the day, 9pm is the busiest time for searching across all devices.
Yet the data shows that activity is strong around breakfast time, tailing off during work hours, but back again for the afternoon commute and the evenings.
Searches and the length of time away from from a trip:
Average length of a trip searched:
NB:Mobile icons image via Shutterstock.