Kayak

Opinion / Technology

ChatGPT plugins' potential impact on the travel booking experience

By Mario Gavira | May 22, 2023

Can chatbot plugins bring a new, conversational layer to the decade-old search and booking interface in travel? Read More

News / Online

Booking Holdings sees opportunity to recreate "human travel agent” with generative AI

By Mitra Sorrells | May 4, 2023

The comments regarding generative AI came as the company shared its first quarter financial results, which had both gross bookings and room nights at record levels for a quarter. Read More

News / Technology

Fixing the digital trust issue in ChatGPT for travel

By Mitra Sorrells | April 27, 2023

Experts in the field of decentralized identity say verifiable credentials combined with a decentralized communications protocol can enable the full power of ChatGPT to act as a virtual assistant for... Read More

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News / Technology

ChatGPT: A chatty dozen of travel tools and services

By Derek Catron | April 18, 2023

Travel companies are using ChatGPT for everything from personalized itinerary recommendations to social media marketing and 24/7 customer support. Read More

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News / Online

Consumers see costs as barrier to sustainable travel

By Kathryn Walson | April 17, 2023

While several travel organizations and brands say they are trying to help people choose greener travel, challenges include cost and helping consumers identify more sustainable options. Read More

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News / Online

New efforts emerge to inform consumers about sustainable travel

By Kathryn Walson | April 7, 2023

Kayak, the U.S. Travel Association and the Global Hotel Alliance are among the brands and organizations aiming to help people choose greener destinations and properties. Read More

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Opinion / Technology

ChatGPT means radically improved travel sales conversion

By Terry Jones | April 7, 2023

Travelocity founder Terry Jones says his past work creating Wayblazer makes him confident ChatGPT and other forms of generative AI will permanently disrupt the user interface in travel. Read More

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News / Technology

Expedia, Kayak first in travel with plugins for ChatGPT

By Mitra Sorrells | March 23, 2023

ChatGPT is inviting its Plus subscribers to join a wait list to get access to plugins, with plans to roll them out more widely in the future. Read More

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News / Online

Travel marketers still seeking higher TikTok profiles

By Derek Catron | March 23, 2023

Blueground job listing for content creator provides a high-profile example of travel’s efforts to use social media to build brand affinity and, maybe someday, boost bookings. Read More

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News / Online

WATCH: Visualization of revenue for digital travel brands through 2022

By PhocusWire | March 23, 2023

From a revenue standpoint, 2022 was an up year for most online travel brands, with many reporting record financial results. Read More

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News / Online

Kayak's Hafner on the good and bad in startups, tech and more

By PhocusWire | November 28, 2022

Kayak's Steve Hafner discusses startups, funding highs and lows and economic ups and downs at The Phocuswright Conference 2022. Read More

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News / Online

Tripadvisor launches marketing services for travel and non-travel brands

By Mitra Sorrells | September 21, 2022

Named Wanderlab, the division will operate as an independent studio that makes use of Tripadvisor’s first-party data, company resources and talent. Read More