Sabre preps new content service with lodging offerings

When Sabre’s new Content Services for Lodging launches later this year it will give travel buyers access to more than 900,000 hotel properties.

The bulk of those will come from deals announced Tuesday with Bedsonline, TravelBound and the Expedia Affiliate Network to add their content to the new system.

“Having aggregator content integrated with traditional GDS hotel content makes travel agents and corporate booking tool providers more efficient, effective and confident in the increased depth and breadth of lodging offerings they are able to bring to their travelers,” says Traci Mercer, senior vice president of lodging, ground and sea for Sabre Travel Network. “These agreements are key to helping us better serve customers in all regions around the globe.”

Sabre announced the development of Content Services for Lodging back in September and says it will launch later this year.

EAN brings a portfolio of more than 350,000 properties worldwide and more than 650,000 exclusive deals on accommodations. Bedsonline adds more than 170,000 properties in 120 countries, and TravelBound offers experiences from more than 50,000 hotels and reaches customers in 190 countries.

Sabre says the new system is intended to create a “more seamless shopping experience” since it will display content at the room and rate level, side-by-side, for easier comparisons.

“We’re dedicated to driving business for travel agencies by offering them the widest range of the best hotels under exclusive terms and conditions, and partnering with Sabre furthers that commitment,” says Amanda Spencer Hill, regional manager, North America at Bedsonline.

“By simplifying the customer experience, travel agents are able to better accommodate travelers and increase overall bookings, bettering their short- and long-term business goals.”

The new lodging solution will include the capabilities of Sabre APIs and will be incorporated into Sabre Red Workspace, GetThere and TripCase.

For EAN, the partnership follows its deal with Amadeus, which was announced in December. It was its first with the GDS.