Business travel hotel booking service Roomex has secured a Series A investment round of €3.5 million, 12 years after first appearing on the scene in Ireland.
The Dublin-based company has attracted the attention of Frontline Ventures with personal participation of Paddy Holahan (ex-chairman of Hostelworld) and Bobby Healy (chief technology officer of CarTrawler).
Roomex has over 550,000 properties worldwide listed on the platform and counts the likes of Dairygold, AIB, Allianz as users.
CEO Jack Donaghy says the capital will be used to fuel its "aggressive growth strategy" in sales, marketing and tech development.
The company first started in 2004 as a hotel booking platform for Irish hotels.
It switched two years later after it was taken over by new backers to become a business travel-focused operation for global properties.
The current platform includes live reporting for travel managers, policy controls and duty of care protocols.
Frontline has previously invested in fellow Irish travel startup, Boxever.
Donaghy claims Roomex has experienced 100% growth in bookings each year since 2013.
It formed a UK office in London in 2015.