Twenty or so years on from the first online travel agencies, offline retail brands are still considering how to push themselves into the digital sphere.
What the passing of two decades has given retailers to learn from is experience, with very clear choices and strategies available to companies that want or need to evolve.
Both pure-play and omnichannel retailers have had to come to terms with a new playing field, new rules and a very long list of requirements in recent years.
Digitalization demands that you understand both your current and next generation of customers, deliver omnichannel customer engagement, optimize your digital supply chain, and learn how to navigate the convergence between physical and digital commerce.
It’s put retailers under considerable pressure with once-established high street retailers now digital casualties.