Further evidence voice technology is taking off: Almost half of smartphone-owning online travelers use a voice assistant, new research from Phocuswright shows.
Many travelers are game to use voice to perform basic travel-specific tasks, such as for local recommendations (48%) and to research in-destination activities (47%).
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Messaging apps are the favorite way for travelers to communicate, and as artificial intelligence gets more sophisticated, travel planning gets easier and more personalized.
Phocuswright’s new report, From Chat to Personalization: How U.S. Travelers Use Chat, Voice and Social, written by Mark Blutstein and Douglas Quinby, looks at how US online travelers use social media, chat apps and voice-powered tools to aid in travel planning, shopping, booking and sharing.
The report is FREE for existing Phocuswright Open Access and Innovation subscribers (learn about how to become one here).