OTA Insight is purchasing vacation rental business intelligence brand Transparent, as it looks to broaden its tools to providers of all accommodation types.
Terms of the acquisition are not being disclosed.
The combination of the two brands is being positioned as a way of giving hotels and rental properties the opportunity to access data and business intel on their markets and competition.
OTA Insight says the acquisition will allow the companies to research and develop new products together, giving them a "huge opportiunity to provide insights on the convergent trends between the hotel and short-term rental industry."
Transparent was created in 2016 and is based in Spain, headed by CEO and co-founder Pierre Becerril. Its suite of tools allow rental owners and property managers to gain detail on listings from 35 million listings on the likes of Airbnb, Vrbo and Booking.com.
The acquisition is the first major strategic move for OTA Insight since its $80 million Series B investment round from Spectrum in November 2021.
Founded in 2012, OTA Insight’s total funding is now $100 million. Spectrum Equity joined existing investors Eight Roads, F-Prime Capital and Highgate Technology Ventures in the 2021 round.
OTA Insight CEO Sean Fitzpatrick says: "Distribution channels are converging, with OTAs offering both hotel and short-term rental accommodation. The lines are starting to blue between accommodation providers with hotels chains rapidly expanding their short-term rental portfolios."
Becerril adds: "We have a lot of synergies to build on, which will ultimately benefit our customers, teams and investors as we continue to scale and grow."
PhocusWire and OTA Insight hosted a webinar in February 2022, Commercial Strategy: The Key To Unlocking Your Revenue Potential, featuring a range of experts and analysis on sales, marketing, revenue management and distribution strategies.