Commercial strategy - the key to unlocking your revenue potential

The most effective way to overcome these conditions and obstacles is to adapt your organizational structure to meet the needs of an evolving industry.

Now is the time to unify your sales, marketing, revenue management and distribution teams and break them out of the "Silo Mentality." The way forward starts with a holistic, data-driven commercial strategy - improving operational efficiency and driving profitability.

Join OTA Insight in partnership with PhocusWire for an exclusive webinar. This free session will provide you and your team with compelling insights and commercial strategies from industry leaders including Sharad Kapur, Christoph Hütter and Adam Salem.

This free webinar will provide you with the framework needed to develop a commercial mindset and strategy that gets the best out of your teams by using real-time historical, current and future-looking data.

After attending this webinar, you’ll walk away with expert knowledge that can inform and unite strategies across your sales, marketing, revenue management and distribution teams.

Here’s what you’ll learn:

• Predict - Identify and capture demand with a sales and marketing strategy driven by forward looking data.
• Price - Understand what promo and discounting strategies are used in your market to orientate your sales and marketing efforts.
• Distribute - Monitor your disparity and optimise your channel mix with an updated strategy.
• Analyze - Further shape your commercial strategy by refining each of your sales, marketing, distribution and revenue strategies.