UK web design and branding agency Nucleus recently stepped in to build the online presence for a new five star hotel for London's West End, called the Corinthia.
The design and functionality includes many of the usual features of an independent hotel site - especially the Nucleus trademark of strong imagery and focus on the luxury elements of the property - but this time developers have been working on a new video system.
Nucleus claims it is the "future of online video", which is a bold statement by any means, but the idea is worth exploring further.
A standard video module is included within the site, giving users the opportunity to explore the local area around the hotel's proposed address on London's famous Whitehall.
But rather than watching a simple video walking tour, users can click on different parts of video as it plays to read more about a particular feature of attraction.
The showcase video revealed today includes details of a range of activities an attractions within a five-minute radius of the new hotel, including Covent Garden, theatreland and Trafalgar Square.
The idea was developed by Nucleus with video audience and technology specialist Clikthrough and uses in-video hotspotting for mouse pointers and full API integration.
Users can also embed the system in their sites (although the embedded version does not include details of the tagged attractions).