VIDEO: New audiences and where to spend your travel marketing budget

Peloton catapulted its business during the pandemic by building and catering to a loyal audience segment.

Different sectors, different requirements, different strategies.

Yet some of the tactics used by marketers are universal. How can travel sellers identify audiences for their businesses and how do travel brands target them?

Is it a reliance on performance marketing, as widely used in the travel industry, or so-called influencers?

Or should companies rely on brand campaigns through mass media or targeted messages on social media?

And, finally, what do brands need to consider when deciding which channels will get a budget's spend and where can companies get the most bang for your buck.

Phocuswright managing director Pete Comeau discussed these issues and more with Michael Shafrir, industry manager at Facebook, during the recent TravelTech Show 2021 online event.

Watch the full interview below...