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VIDEO: How creators bring life to travel storytelling and brands
From Our Partners / Online
VIDEO: How creators bring life to travel storytelling and brands
By PhocusWire | November 29, 2021
Creators have been used by many travel brands over the years but their role can now be seen as more important than ever, given their ability to bring the human touch and authenticity to a service's... Read More
Creators help travel brands connect with customers
From Our Partners / Online
Creators help travel brands connect with customers
By Michello Bruno | November 11, 2021
With loyalty up for grabs and leisure travel becoming a critical revenue source with waning business travel, one strategy gaining traction is for travel brands to engage audiences with relatable stories... Read More
Sounding Off: Metaverse is nonsense to some but the future for many
Interview / Technology
Sounding Off: Metaverse is nonsense to some but the future for many
By PhocusWire | November 5, 2021
It is when we take a step back, stop rolling our eyes at products like Metaverse for a moment and then consider what such things might mean to the consumers of tomorrow, then it all might make sense. Read More
Is the Metaverse a friend or foe to travel?
Opinion / Technology
Is the Metaverse a friend or foe to travel?
By Matthew Chapman - Vibe | November 2, 2021
We shouldn’t overlook that to a significant extent the Metaverse is already upon us. Think virtual reality video gaming, crypto currencies, immersive online shopping experiences. Read More
VIDEO: New audiences and where to spend your travel marketing budget
News / Online
VIDEO: New audiences and where to spend your travel marketing budget
By PhocusWire | September 21, 2021
Phocuswright managing director Pete Comeau discussed a range of marketing-related issues with Michael Shafrir, industry manager at Facebook, during the recent TravelTech Show 2021 online... Read More
Phocuswright launches Connects mentorship and networking service
News / Online
Phocuswright launches Connects mentorship and networking service
By PhocusWire | June 8, 2021
Phocuswright Connects connects mentees and mentors to learn and develop their journeys in the travel, tourism and hospitality industry. Read More
Empowering travel brands to optimize marketing during challenging times
From Our Partners / Online
Empowering travel brands to optimize marketing during challenging times
By Facebook | October 19, 2020
We take an in-depth look at lift studies and how travel brands in particular can use them to understand channel performance and inform budget decisions. Read More
citizenm-corporate-subscription
News / Online
CitizenM targets remote workers with new corporate subscription plan
By Mitra Sorrells | September 23, 2020
Amsterdam-based CitizenM's monthly flat-rate plan provides three nights of stays, three hours of meeting room use and unlimited use of lobby co-working space. Read More
Facebook lets activity providers take bookings for virtual events
News / Online
Facebook lets activity providers take bookings for virtual events
By Kevin May | August 19, 2020
The social network added an event booking, promotion and payment service to the functionality of business pages, effectively allowing any provider to operate within the social network's ecosystem. Read More
Connect with Gen Z travelers in a disruptive world
From Our Partners / Online
Connect with Gen Z travelers in a disruptive world
By Facebook Business  | February 28, 2020
Technology delivers a world of travel options right to a traveler's fingertips. They go online to find inspiration on social media, choose the right vacation, compare deals, book trips and enhance their... Read More
A realist’s take on travel advertising in 2020
Opinion / Online
A realist’s take on travel advertising in 2020
By Nicholas Ward - Koddi  | February 26, 2020
In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More
phocuswright conference 2019 facebook simon whitcombe
Interview / Online
In the green room at Phocuswright with... Simon Whitcombe
By PhocusWire | November 4, 2019
In a series of interviews with executives participating at the event in Florida in November, PhocusWire finds out what makes them tick... Next up: Simon Whitcombe of Facebook. Read More
Why zero‐friction is the future of the travel industry
From Our Partners / Online
Why zero‐friction is the future of the travel industry
By Facebook Business  | October 24, 2019
The modern traveler expects nothing less than a frictionless experience and the travel companies that deliver this have the best chance of thriving in the future. Read More
VIDEO: Facebook Messenger Business on airlines getting chatty
From Our Partners / Online
VIDEO: Facebook Messenger Business on airlines getting chatty
By PhocusWire | September 17, 2019
With millions of businesses and consumers using the service, it's no wonder the aviation sector is using messaging tools to manage important parts of its communications with passengers. Read More
Destination marketing, part 2: Opportunities in search and social
News / Technology
Destination marketing, part 2: Opportunities in search and social
By Mitra Sorrells | September 16, 2019
Destinations are embracing platforms such as Google, WeChat, Facebook and Instagram to educate and inspire travelers. Read More