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VIDEO: Facebook Messenger Business on airlines getting chatty
VIDEO: Facebook Messenger Business on airlines getting chatty
By PhocusWire | September 17, 2019
With millions of businesses and consumers using the service, it's no wonder the aviation sector is using messaging tools to manage important parts of its communications with passengers. Read More
From Our Partners | Online
Destination marketing, part 2: Opportunities in search and social
Destination marketing, part 2: Opportunities in search and social
By Mitra Sorrells | September 16, 2019
Destinations are embracing platforms such as Google, WeChat, Facebook and Instagram to educate and inspire travelers. Read More
News | Technology
Travel agents give thumbs-up to hiding vanity Instagram likes
Travel agents give thumbs-up to hiding vanity Instagram likes
By Jamie Biesiada - Travel Weekly  | August 12, 2019
Those subject to the test no longer see how many people have liked another person's post or how many have watched a video as they scroll through their Instagram feed. Read More
News | Online
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How Facebook's Libra cryptocurrency might fit into travel
By Linda Fox | July 1, 2019
Concerns are not surprising given the probes into the social media platform around privacy and wider concerns about cryptocurrencies, but, for travel, there are a few interesting elements about Libra. Read More
News | Online
The Amazon effect on travel customer service: Patience is no longer a virtue
The Amazon effect on travel customer service: Patience is no longer a virtue
By Ford Blakely - Zingle  | June 28, 2019
The old saying that patience is a virtue is no longer valid. Not in today’s world, where top brands like Amazon, Uber and Netflix have changed the expectations of consumers. Read More
Opinion | Online
Conversational commerce and the travel industry: it’s time to say hello
Conversational commerce and the travel industry: it’s time to say hello
By Messenger Business  | June 24, 2019
Immediate. Personal. Conversational. Mobile messaging has long been the preferred way for people to connect with friends and family. Now it’s transforming communications between travel businesses and... Read More
From Our Partners | Online
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Mary Meeker's annual report: Growing giants, next-gen data and super apps
By Linda Fox | June 17, 2019
Many in the digital and wider industrial world await Mary Meeker’s annual trends report with anticipation for what can be expected for their sector. We look at the travel-related elements. Read More
News | Online
Facebook executive interview Phocuswright Europe 2019
VIDEO: Facebook on inspiring travelers and connecting them to relevant brands
By Mitra Sorrells | May 31, 2019
Facebook’s head of global travel strategy Nikhilesh Ponde shared some of the company's plans for future growth in travel during an interview at Phocuswright Europe. Read More
News | Online
Listen up: How active listening can open doors to career growth
Listen up: How active listening can open doors to career growth
By Colleen Coulter - Facebook  | May 10, 2019
At its core, active listening is simply paying closer attention. Sounds straightforward, but in today’s world of distractions it’s easy to get lost in your own thoughts. Read More
Opinion | Technology
VIDEO: Facebook on messaging and mobile for travel brands
VIDEO: Facebook on messaging and mobile for travel brands
By Kevin May | December 6, 2018
The rise of mobile at the turn of the decade has now settled into a pattern that most travel brands have finally recognized. Read More
From Our Partners | Online
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Travel fans are engaged on Instagram, but can brands keep up?
Travel fans on Instagram consume more content than other audiences but it remains a tough channel for brands to crack. Read More
News | Online
Costly Facebook advertising mistakes that travel brands should avoid
Costly Facebook advertising mistakes that travel brands should avoid
By Volkan Cagsal - Adphorus | October 24, 2018
Advertisers are obsessed with Facebook and with good reason. The growth in ad dollars flowing into the platform is still accelerating reaching nearly $33 billion in 2018. Read More
Opinion | Online
How to manage social media marketing burnout
How to manage social media marketing burnout
By Viewpoints | October 3, 2018
This is a viewpoint by Volkan Cagsal, CEO of Adphorus. Unless you’ve been hiding under a rock for the past few years, you will have witnessed the rapid growth of social media impacting all aspects Read More
News | Technology
Summer reading - five news stories you may have missed
Summer reading - five news stories you may have missed
By Simone Puorto | August 7, 2018
According to Amanda Johnson, teacher at Study.com, "Summer reading is critical to not only retain information but also to grow in knowledge and critical thinking skills". And, even though the study Read More
News | Technology
Virtual reality is still finding its space at the customer experience table
Virtual reality is still finding its space at the customer experience table
By Linda Fox | July 25, 2018
Virtual reality hasn't gone mainstream, but barriers to content creation are coming down so it could still build momentum in travel. Read More
News | Technology