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News / Technology
Travel industry sees marketing potential in web3
By Linda Fox | June 9, 2022
Travel marketers are keen to explore technologies such as the metaverse, AI and NFTs. Read More
 alt='VIDEO: How creators bring life to travel storytelling and brands'  Title='VIDEO: How creators bring life to travel storytelling and brands'
From Our Partners / Online
VIDEO: How creators bring life to travel storytelling and brands
By PhocusWire | November 29, 2021
Creators have been used by many travel brands over the years but their role can now be seen as more important than ever, given their ability to bring the human touch and authenticity to a service's... Read More
 alt='Creators help travel brands connect with customers'  Title='Creators help travel brands connect with customers'
From Our Partners / Online
Creators help travel brands connect with customers
By Michelle Bruno | November 11, 2021
With loyalty up for grabs and leisure travel becoming a critical revenue source with waning business travel, one strategy gaining traction is for travel brands to engage audiences with relatable stories... Read More
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Interview / Technology
Sounding Off: Metaverse is nonsense to some but the future for many
By PhocusWire | November 5, 2021
It is when we take a step back, stop rolling our eyes at products like Metaverse for a moment and then consider what such things might mean to the consumers of tomorrow, then it all might make sense. Read More
 alt='Is the Metaverse a friend or foe to travel?'  Title='Is the Metaverse a friend or foe to travel?'
Opinion / Technology
Is the Metaverse a friend or foe to travel?
By Matthew Chapman - Vibe | November 2, 2021
We shouldn’t overlook that to a significant extent the Metaverse is already upon us. Think virtual reality video gaming, crypto currencies, immersive online shopping experiences. Read More
 alt='VIDEO: New audiences and where to spend your travel marketing budget'  Title='VIDEO: New audiences and where to spend your travel marketing budget'
News / Online
VIDEO: New audiences and where to spend your travel marketing budget
By PhocusWire | September 21, 2021
Phocuswright managing director Pete Comeau discussed a range of marketing-related issues with Michael Shafrir, industry manager at Facebook, during the recent TravelTech Show 2021 online... Read More
 alt='Phocuswright launches Connects mentorship and networking service'  Title='Phocuswright launches Connects mentorship and networking service'
News / Online
Phocuswright launches Connects mentorship and networking service
By PhocusWire | June 8, 2021
Phocuswright Connects connects mentees and mentors to learn and develop their journeys in the travel, tourism and hospitality industry. Read More
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News / Online
VIDEO: How to acquire customers through paid social media campaigns
By PhocusWire | May 11, 2021
PhocusWire spoke to Makoto Rheault-Kihara, Hopper's head of acquisition, about the valuable user insight it gleans from its paid social campaigns Read More
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News / Distribution
VIDEO: Travel marketing experts on pandemic behavioral shifts and opportunities
By Linda Fox | December 10, 2020
The pandemic has changed travel marketing, with brands needing to stay relevant to those that are traveling and inspire those that are not. Read More
 alt='Big Tech is eyeing the travel industry again with autonomous vehicle push'  Title='Big Tech is eyeing the travel industry again with autonomous vehicle push'
Opinion / Technology
Big Tech is eyeing the travel industry again with autonomous vehicle push
By Alex Bainbridge - Autoura | October 20, 2020
If the OTAs don't get involved now, tourist ground transportation and vehicle-based sightseeing will be handed over to Big Tech and it won't ever come back to the OTA's collective sphere of influence on... Read More
 alt='Empowering travel brands to optimize marketing during challenging times'  Title='Empowering travel brands to optimize marketing during challenging times'
From Our Partners / Online
Empowering travel brands to optimize marketing during challenging times
By Facebook | October 19, 2020
We take an in-depth look at lift studies and how travel brands in particular can use them to understand channel performance and inform budget decisions. Read More
 alt='As livestream events gain traction in Asia, Western travel brands should take note'  Title='As livestream events gain traction in Asia, Western travel brands should take note'
News / Distribution
As livestream events gain traction in Asia, Western travel brands should take note
By Linda Fox | October 5, 2020
Companies such as Trip.com Group and Alibaba are seeing positive results from livestream events, which travel marketers should consider as a new sales channel. Read More
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News / Online
CitizenM targets remote workers with new corporate subscription plan
By Mitra Sorrells | September 23, 2020
Amsterdam-based CitizenM's monthly flat-rate plan provides three nights of stays, three hours of meeting room use and unlimited use of lobby co-working space. Read More
 alt='Facebook lets activity providers take bookings for virtual events'  Title='Facebook lets activity providers take bookings for virtual events'
News / Online
Facebook lets activity providers take bookings for virtual events
By Kevin May | August 19, 2020
The social network added an event booking, promotion and payment service to the functionality of business pages, effectively allowing any provider to operate within the social network's ecosystem. Read More
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Opinion / Online
Virtual connections: Building relationships with travelers to generate future demand
By Chris Blaine - Sojern | August 6, 2020
In a COVID-19 world, social media is not only an inexpensive way to reach large numbers of people, but a powerful opportunity to engage with potential customers and influence them to choose your... Read More