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VIDEO: New audiences and where to spend your travel marketing budget
News / Online
VIDEO: New audiences and where to spend your travel marketing budget
By PhocusWire | September 21, 2021
Phocuswright managing director Pete Comeau discussed a range of marketing-related issues with Michael Shafrir, industry manager at Facebook, during the recent TravelTech Show 2021 online... Read More
Phocuswright launches Connects mentorship and networking service
News / Online
Phocuswright launches Connects mentorship and networking service
By PhocusWire | June 8, 2021
Phocuswright Connects connects mentees and mentors to learn and develop their journeys in the travel, tourism and hospitality industry. Read More
hopper-paid-social
News / Online
VIDEO: How to acquire customers through paid social media campaigns
By PhocusWire | May 11, 2021
PhocusWire spoke to Makoto Rheault-Kihara, Hopper's head of acquisition, about the valuable user insight it gleans from its paid social campaigns Read More
marketing-pandemic-PCW-2020
News / Distribution
VIDEO: Travel marketing experts on pandemic behavioral shifts and opportunities
By Linda Fox | December 10, 2020
The pandemic has changed travel marketing, with brands needing to stay relevant to those that are traveling and inspire those that are not. Read More
Big Tech is eyeing the travel industry again with autonomous vehicle push
Opinion / Technology
Big Tech is eyeing the travel industry again with autonomous vehicle push
By Alex Bainbridge - Autoura | October 20, 2020
If the OTAs don't get involved now, tourist ground transportation and vehicle-based sightseeing will be handed over to Big Tech and it won't ever come back to the OTA's collective sphere of influence on... Read More
Empowering travel brands to optimize marketing during challenging times
From Our Partners / Online
Empowering travel brands to optimize marketing during challenging times
By Facebook | October 19, 2020
We take an in-depth look at lift studies and how travel brands in particular can use them to understand channel performance and inform budget decisions. Read More
As livestream events gain traction in Asia, Western travel brands should take note
News / Distribution
As livestream events gain traction in Asia, Western travel brands should take note
By Linda Fox | October 5, 2020
Companies such as Trip.com Group and Alibaba are seeing positive results from livestream events, which travel marketers should consider as a new sales channel. Read More
citizenm-corporate-subscription
News / Online
CitizenM targets remote workers with new corporate subscription plan
By Mitra Sorrells | September 23, 2020
Amsterdam-based CitizenM's monthly flat-rate plan provides three nights of stays, three hours of meeting room use and unlimited use of lobby co-working space. Read More
Facebook lets activity providers take bookings for virtual events
News / Online
Facebook lets activity providers take bookings for virtual events
By Kevin May | August 19, 2020
The social network added an event booking, promotion and payment service to the functionality of business pages, effectively allowing any provider to operate within the social network's ecosystem. Read More
Sojern-virtual-connections
Opinion / Online
Virtual connections: Building relationships with travelers to generate future demand
By Chris Blaine - Sojern | August 6, 2020
In a COVID-19 world, social media is not only an inexpensive way to reach large numbers of people, but a powerful opportunity to engage with potential customers and influence them to choose your... Read More
Connect with Gen Z travelers in a disruptive world
From Our Partners / Online
Connect with Gen Z travelers in a disruptive world
By Facebook Business  | February 28, 2020
Technology delivers a world of travel options right to a traveler's fingertips. They go online to find inspiration on social media, choose the right vacation, compare deals, book trips and enhance their... Read More
A realist’s take on travel advertising in 2020
Opinion / Online
A realist’s take on travel advertising in 2020
By Nicholas Ward - Koddi  | February 26, 2020
In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More
Stand out with creative to win with today’s travel consumers
From Our Partners / Online
Stand out with creative to win with today’s travel consumers
By Facebook Business  | February 18, 2020
As machine learning becomes increasingly sophisticated at finding relevant travelers throughout the journey, it’s now more important than ever for advertisers to invest in creative that captures... Read More
VIDEO: Personalization, the importance of data and privacy in travel
News / Distribution
VIDEO: Personalization, the importance of data and privacy in travel
By Linda Fox | December 6, 2019
Developments in, as well as the challenges of, personalization in travel were up for discussion during an executive roundtable at the Phocuswright Conference 2019. Read More
How I Got Here, episode 14 - Jerome Touze of WAYN
Interview / Online
How I Got Here, episode 14 - Jerome Touze of WAYN
By Kevin May | November 21, 2019
WAYN (Where Are You Now?) was one of the first travel social networks. Co-founder and former co-CEO Jerome Touze joins hosts, David Litwak of Mozio and PhocusWire's Kevin May. Read More