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News
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Online
Online travel platforms escape digital gatekeeper list
By Linda Fox
|
July 4, 2023
The European Commission published the first list of companies that consider themselves potential gatekeepers today.
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News
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Online
Snapchat, Meta share how to use social media to engage travelers
By PhocusWire
|
December 2, 2022
During a panel at The Phocuswright Conference, participants discuss why AR and influencers are key for travel brands’ social media strategies.
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News
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Technology
Travel industry sees marketing potential in web3
By Linda Fox
|
June 9, 2022
Travel marketers are keen to explore technologies such as the metaverse, AI and NFTs.
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From Our Partners
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Online
VIDEO: How creators bring life to travel storytelling and brands
By PhocusWire
|
November 29, 2021
Creators have been used by many travel brands over the years but their role can now be seen as more important than ever, given their ability to bring the human touch and authenticity to a service's...
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From Our Partners
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Online
Creators help travel brands connect with customers
By Michelle Bruno
|
November 11, 2021
With loyalty up for grabs and leisure travel becoming a critical revenue source with waning business travel, one strategy gaining traction is for travel brands to engage audiences with relatable stories...
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Interview
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Technology
Sounding Off: Metaverse is nonsense to some but the future for many
By PhocusWire
|
November 5, 2021
It is when we take a step back, stop rolling our eyes at products like Metaverse for a moment and then consider what such things might mean to the consumers of tomorrow, then it all might make sense.
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Opinion
/
Technology
Is the Metaverse a friend or foe to travel?
By Matthew Chapman - Vibe
|
November 2, 2021
We shouldn’t overlook that to a significant extent the Metaverse is already upon us. Think virtual reality video gaming, crypto currencies, immersive online shopping experiences.
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News
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Online
VIDEO: New audiences and where to spend your travel marketing budget
By PhocusWire
|
September 21, 2021
Phocuswright managing director Pete Comeau discussed a range of marketing-related issues with Michael Shafrir, industry manager at Facebook, during the recent TravelTech Show 2021 online...
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News
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Online
Phocuswright launches Connects mentorship and networking service
By PhocusWire
|
June 8, 2021
Phocuswright Connects connects mentees and mentors to learn and develop their journeys in the travel, tourism and hospitality industry.
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News
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Online
VIDEO: How to acquire customers through paid social media campaigns
By PhocusWire
|
May 11, 2021
PhocusWire spoke to Makoto Rheault-Kihara, Hopper's head of acquisition, about the valuable user insight it gleans from its paid social campaigns
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News
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Distribution
VIDEO: Travel marketing experts on pandemic behavioral shifts and opportunities
By Linda Fox
|
December 10, 2020
The pandemic has changed travel marketing, with brands needing to stay relevant to those that are traveling and inspire those that are not.
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Opinion
/
Technology
Big Tech is eyeing the travel industry again with autonomous vehicle push
By Alex Bainbridge - Autoura
|
October 20, 2020
If the OTAs don't get involved now, tourist ground transportation and vehicle-based sightseeing will be handed over to Big Tech and it won't ever come back to the OTA's collective sphere of influence on...
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From Our Partners
/
Online
Empowering travel brands to optimize marketing during challenging times
By Facebook
|
October 19, 2020
We take an in-depth look at lift studies and how travel brands in particular can use them to understand channel performance and inform budget decisions.
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News
/
Distribution
As livestream events gain traction in Asia, Western travel brands should take note
By Linda Fox
|
October 5, 2020
Companies such as Trip.com Group and Alibaba are seeing positive results from livestream events, which travel marketers should consider as a new sales channel.
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News
/
Online
CitizenM targets remote workers with new corporate subscription plan
By Mitra Sorrells
|
September 23, 2020
Amsterdam-based CitizenM's monthly flat-rate plan provides three nights of stays, three hours of meeting room use and unlimited use of lobby co-working space.
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4 things to know about the future of the U.S. OTA market
Opinion
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World Tourism Day highlights need for sustainable destination strategies
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2 months after split with Expedia, Hopper adds hotel inventory from Hotelbeds and WebBeds
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Expedia Group builds generative AI into multiple products in its “Fall Release”
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Poor security, clunky processes driving online hotel booking abandonment
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The year in review and the year ahead presented by Phocuswright, PhocusWire and Miles Partnership
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The Phocuswright Conference 2023
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Optimizing payments: Why travel revenue depends on it
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Travel SEO in the world of AI “answer engines”
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Airbnb turns attention to other cities but would reopen talks with NYC
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