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Big Tech is eyeing the travel industry again with autonomous vehicle push
Big Tech is eyeing the travel industry again with autonomous vehicle push
By Alex Bainbridge - Autoura | October 20, 2020
If the OTAs don't get involved now, tourist ground transportation and vehicle-based sightseeing will be handed over to Big Tech and it won't ever come back to the OTA's collective sphere of influence on... Read More
Opinion | Technology
Empowering travel brands to optimize marketing during challenging times
Empowering travel brands to optimize marketing during challenging times
By Facebook | October 19, 2020
We take an in-depth look at lift studies and how travel brands in particular can use them to understand channel performance and inform budget decisions. Read More
From Our Partners | Online
As livestream events gain traction in Asia, Western travel brands should take note
As livestream events gain traction in Asia, Western travel brands should take note
By Linda Fox | October 5, 2020
Companies such as Trip.com Group and Alibaba are seeing positive results from livestream events, which travel marketers should consider as a new sales channel. Read More
News | Distribution
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CitizenM targets remote workers with new corporate subscription plan
By Mitra Sorrells | September 23, 2020
Amsterdam-based CitizenM's monthly flat-rate plan provides three nights of stays, three hours of meeting room use and unlimited use of lobby co-working space. Read More
News | Online
Facebook lets activity providers take bookings for virtual events
Facebook lets activity providers take bookings for virtual events
By Kevin May | August 19, 2020
The social network added an event booking, promotion and payment service to the functionality of business pages, effectively allowing any provider to operate within the social network's ecosystem. Read More
News | Online
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Virtual connections: Building relationships with travelers to generate future demand
By Chris Blaine - Sojern | August 6, 2020
In a COVID-19 world, social media is not only an inexpensive way to reach large numbers of people, but a powerful opportunity to engage with potential customers and influence them to choose your... Read More
Opinion | Online
Connect with Gen Z travelers in a disruptive world
Connect with Gen Z travelers in a disruptive world
By Facebook Business  | February 28, 2020
Technology delivers a world of travel options right to a traveler's fingertips. They go online to find inspiration on social media, choose the right vacation, compare deals, book trips and enhance their... Read More
From Our Partners | Online
A realist’s take on travel advertising in 2020
A realist’s take on travel advertising in 2020
By Nicholas Ward - Koddi  | February 26, 2020
In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More
Opinion | Online
Stand out with creative to win with today’s travel consumers
Stand out with creative to win with today’s travel consumers
By Facebook Business  | February 18, 2020
As machine learning becomes increasingly sophisticated at finding relevant travelers throughout the journey, it’s now more important than ever for advertisers to invest in creative that captures... Read More
From Our Partners | Online
VIDEO: Personalization, the importance of data and privacy in travel
VIDEO: Personalization, the importance of data and privacy in travel
By Linda Fox | December 6, 2019
Developments in, as well as the challenges of, personalization in travel were up for discussion during an executive roundtable at the Phocuswright Conference 2019. Read More
News | Distribution
How I Got Here, episode 14 - Jerome Touze of WAYN
How I Got Here, episode 14 - Jerome Touze of WAYN
By Kevin May | November 21, 2019
WAYN (Where Are You Now?) was one of the first travel social networks. Co-founder and former co-CEO Jerome Touze joins hosts, David Litwak of Mozio and PhocusWire's Kevin May. Read More
Interview | Online
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In the green room at Phocuswright with... Simon Whitcombe
By PhocusWire | November 4, 2019
In a series of interviews with executives participating at the event in Florida in November, PhocusWire finds out what makes them tick... Next up: Simon Whitcombe of Facebook. Read More
Interview | Online
Why zero‐friction is the future of the travel industry
Why zero‐friction is the future of the travel industry
By Facebook Business  | October 24, 2019
The modern traveler expects nothing less than a frictionless experience and the travel companies that deliver this have the best chance of thriving in the future. Read More
From Our Partners | Online
VIDEO: Facebook Messenger Business on airlines getting chatty
VIDEO: Facebook Messenger Business on airlines getting chatty
By PhocusWire | September 17, 2019
With millions of businesses and consumers using the service, it's no wonder the aviation sector is using messaging tools to manage important parts of its communications with passengers. Read More
From Our Partners | Online
Destination marketing, part 2: Opportunities in search and social
Destination marketing, part 2: Opportunities in search and social
By Mitra Sorrells | September 16, 2019
Destinations are embracing platforms such as Google, WeChat, Facebook and Instagram to educate and inspire travelers. Read More
News | Technology
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