The numbers that come out of China are often eye-watering, especially as more industry supply and consumer demand come into play.
Few online travel brands disclose daily numbers of sales, but general e-commerce player Meituan-Dianping is claiming a record of sorts this week.
The company, which sells good and services Amazon-style in China alongside hotels and other travel products, says it offloaded more than two million room nights on December 31.
The number is all the more impressive as every booking made was for a Chinese hotel, the company claims.
For a brand that is only beginning to get the wider attention it deserves outside of China (primarily due to its IPO in Hong Kong in September last year and investment from Booking Holdings in late-2017), its overall figures are impressive and give it a solid platform to compete against the likes of Alibaba and travel-only brand Ctrip.
The company says in the first three quarters of 2018 it booked 209.6 million room nights in its domestic market - a jump of 44% year-over-year.
Ctrip does not release data on a regular basis, but around 20 million room nights were booked in so-called "lower-tier cities" in China during July 2017, it said later that year.
Booking Holdings, for example, on a global basis booked 201.3 million room nights in Q3 2018, up 13.4% on the previous period in 2017.
Meituan's vice president and general manager of its hotel domestic travel business, Guo Qing, says it is different from traditional online travel agencies because it offers accommodations "as one of its services that are closely connected with people’s consumption in daily life.
"Against the backdrop of China’s rising consumption, companies can only become industry leaders if they are focusing on consumers instead of competition."