Hospitality's tech crossroads: Staying human in an increasingly digital industry

The hospitality industry is under pressure to digitize nearly every part of the business, from operations and distribution to payments and partner relationships. 

But for an industry built on service, trust and personal connection, the real question is not how much technology to adopt but where that technology belongs and where people still matter most. 

In this conversation, Noelani Schroy, vice president of sales at Onyx CenterSource, discusses how hotels, travel agencies and vendors are navigating that balance. 

She talks about the overload many operators and advisors feel as new tools keep arriving, why back-end processes such as commission reconciliation and payment visibility matter more than they may seem and how the best systems should reduce friction rather than add to it. The core argument is simple: Technology should support hospitality, not redefine it. 

Watch the full discussion below.