We Are Social, a global social media agency, has released its "Digital Social Mobile in 2015" report, a 376-page infographics-led study modestly described as "the most comprehensive, free compendium of up-to-date digital statistics and data you’ll find."
Using publicly available and internal data, the study offers a wealth of global, region and market-specific insights.
The global highlights would be a good place to begin.
Internet users refers to people accessing the web via fixed or mobile connections - 42% means that three-in-five (give or take) of the world are still not surfing the web so that's a big untapped market.
And the 51% for mobile refers to unique users - so welcome to the tipping point - on a global scale, non-mobile phone users are now the minority.
Next, here's a graphic which should put an end to discussions about "the year of the mobile." In terms of year-on-year growth in accessing the web, mobile went ballistic in 2013. Last year if anything, mobile slowed.
The surprising slowdown in the growth of mobile is shown below - mobile users grew by 5% over the past year, compared with the number of internet users which grew at 21%.
In terms of a regions, China (or East Asia) has more than twice the number of internet users than any other market, and with internet penetration at only 51%, has room to grow. Western Europe has more internet users than North America.
The study then goes into granular detail about the digital, social and mobile landscape in thirty of the world's leading economies. Each section is worth a look at, but in the interests of brevity, here's a slide which shows the countries are analysed.
Finally, anyone planning a Feelgood Friday technology quiz in the office might like to try the following questions...
Q - Which country has the highest internet penetration?
A - Canada - 93% [see page 17]
Q - Which country has the most online shoppers as a percentage of the total population?
A - The UK - 69% of the country bought something online [see page 22]
Q - Which social media users spend the most time per day on networks?
A - Argentinians, who average 4.3 hours day [see page 29]
Q - Where do people spend the most time per day accessing the web via laptop or desktops?
A - The Philippines, 6.3 hours a day per internet user [see page 18]
Q - Which country has the highest proportion of web pages served via mobile?
A - Nigeria with 79% [see page 20]
Q- Which country has the fastest internet connections?
A - South Korea, 25.3 mbps [see page 21]
Click here to read Wearesocial's analysis of its own findings, published on its blog post. It includes a link to the full report, which is worth keeping on file for the next time someone asks you what is the average speed of a mobile internet connection in Egypt? [answer on page 43].