As consumers increasingly research, shop and book travel on multiple digital platforms, travel marketers have ramped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and
what is not.
Travel industry marketers have also turned to conversion lift reporting to demonstrate tangible results, mirroring overall adoption of the practice by online marketers in general.
Expedia Group Media Solutions introduced
its incrementality reporting capability in December 2018 following two years of development.
Underpinned by a rigorous and proven methodology, incrementality reporting is accurate and reliable, and empowers partners to demonstrate true campaign
impact and make future marketing decisions with confidence.
The following report examines the role of incrementality reporting. It was produced by PhocusWire and Expedia Group Media Solutions, and written by Diane Merlino.
The report is available below or download here.
To learn more about Expedia Group Media Solutions, please visit Advertising.Expedia.com.