Self-proclaimed "quiet achiever" of the travel metasearch engines, Hotelscombined, is shifting gears slightly with a new strategy to enter the world of corporate travel.
The Australia-based company says it is in talks with a number of key suppliers of content to adapt its product so that it can support business travel requirements.
The 13-year-old company, which prides itself on remaining independent of ownership by large travel brands, such as Kayak or Skyscanner (now owned by Booking Holdings and Ctrip respectively), will also look to relaunch its widely used affiliate portal with a focus on real-time data.
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Head of business development, Eva Fouquet, says: "This is the same way we are approaching the corporate travel market.
"With one of the primary concerns of this market being leakage of corporate travel bookings outside of their established systems, we feel that our product is uniquely positioned to offer corporates visibility over theirstaff’s accommodation arrangements, while giving the end‐user the same experience they enjoy when booking personal travel."
Hotelscombined claims to have 18,000 active affiliates using its B2B product, including Momondo, Travelsupermarket, Liligo and Kayak.
It mostly uses a cost-per-acquisition model for hotel properties, rather than platforms that pay out on clicks.
Fouquet adds: "Our service is used by a wide range of distribution partners who wish to either enhance their site by adding a comprehensive and neutral hotel database or complement their existing hotel search functionality.
"By integrating our technology, affiliates will empower their users to find the best hotel deal and monetize their traffic simultaneously."