Angling to be the largest brand for last-minute experiences, Headout has secured a $10 million investment to expand its service to 100 cities.

Existing investors Nexus Venture Partners and Version One ventures led the Series A round.

Headout’s marketplace offers curated local experiences that travelers can book in-destination at the last minute. The company says it’s grown 8x in the past 12 months, and this month, it turned profitable.

With the new funds, Headout plans to grow from 20 to 100 cities across North America, Europe and Asia Pacific in the next 18 months, and it aims to have all its experiences available in 12 languages by the end of 2019.

Headout is also investing further in its branded experiences - similar to GetYourGuide’s new suite of branded products - that it launched in beta in several markets earlier this year.

The company has been beta testing the branded experiences since early 2018 in an attempt to “standardize and modernize this fragmented industry,” it says in a release.

“From day one, our ambition has been to help people discover the lively beat of our cities and connect them with the cultural revolution we’re witnessing and the explosion of experiential events and fascinating activities around us,” says Varun Khona, Headout co-founder and CEO.

“Our focus is on understanding the city and going deep in a category rather than spreading ourselves thin across the globe.”

Founded it 2014, Headout has served more than one million guests and has partnerships with companies including Google Trips, The Wall Street Journal and Handy. It has offices in New York, London, Dubai, Bangalore and Berlin.