So what happens when COVID-19 restrictions are lifted?
Have we learned anything, or do we race back to the same mistakes that many destinations and attractions were making prior to the outbreak?
Tourism managers have an ideal opportunity, as has been said before, to reset the clock and rethink their strategy around visitors to their cities and services.
But it is tempting to restart tourism post-coronavirus to what works and what we're used to.
In the next outing for Destination X, destination management and tourism specialist Doug Lansky explores this process in detail.
As part of the analysis, he speaks to Dorji Dhradhul (general director of the Tourism Council of Bhutan) and Geerte Udo (CEO of Amsterdam & Partners) to get their take on what's next for destinations.
The new normal in tourism