VIDEO: Booking.com on its buy or partner strategy for experiences

Booking.com's semi-official entry into the tours and activities sector was notable for many things - not least why did it take so long.

But with a year under its belt since the acquisition of FareHarbor in April 2018, Booking.com Experiences (as the division charged with handling the sector within the business is known) is doing a number of things to accelerate its strategy.

One recent move has been a partnership with Rezdy, a rival software supplier to FareHarbor, to help with bringing in more inventory to sell on the front end.

Mid-May also saw Booking.com allow for the first time the opportunity for consumers to buy a tour, activity or experience without a reservation for a hotel.

This particular switch signals a wider move by the online travel agency to continue to broaden its pallet of products beyond accommodation.

Ram Papatla, vice president for global experiences at Booking.com, joined us for an interview to explain more during Phocuswright Europe 2019 in Amsterdam.