Australia-based Booking Boss, provider of booking and ticketing tools to operators in tours and activities, has sold to Helix Leisure.
The acquisition, which took place quietly in the summer of 2017, was for an undisclosed fee.
Booking Boss was born in 2013 and the brainchild of CEO Renee Welsh (ex-Lastminute.com and Wotif) and chief technology officer Andy Welsh.
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The platform includes a booking management system, distribution and channel management, marketing tools and support services.
It also works on point-of-sale systems for operators of attractions, tours and other activities.
Helix has already integrated the Booking Boss technology into its own platform of services for the "out-of-home entertainment industry".
The acquisition is also being hailed as an opportunity for Booking Boss to expand into new markets by working within the Helix business in the U.S.A., Singapore and Indonesia.
Both founders and the team are staying with the business following the acquisition, a Helix official says.
Tours & Activities Come of Age: Global Travel Activities Marketplace 2014-2020