Short and sweet, the graphic below shows which website is the most popular in every country, as measured by Alexa.
The world's favorite websites are not all that surprising, but they do show how the competition for the world's attention is playing out - at least via Alexa's tracking methods.
Yahoo has only Japan in its column. This is surely going to be increasingly problematic given that company's continued investments in M&A - although perhaps the purchasing of well-trafficked sites like Tumblr will help them get a foothold in the coming year.
Full size lives here.
Google appears to be dominating Facebook, as far as the top spot for traffic. This means that Google's continued strategy to be at the center of the user's digital life appears to be working.
As their rebounding stock price suggests, Facebook's investment in mobile has paid dividends as they attempt to take full advantage of mobile. But Facebook is still struggling against Google's dominance, especially as Google rapidly expands into hotel/flight search, universal log-ins, mobile operating systems and wearable technology.
Facebook has a serious mountain to climb if they want to dethrone Google in more countries, as Google is increasingly inescapable when it comes to managing a digital consumer life.
Travel brands take note - this epic battle for digital number one is only just beginning, and how it shakes out is more important than ever when it comes to understanding consumer patterns and deploying marketing strategies accordingly.
NB: Digital chess image courtesy Shutterstock.