Sojern expands travel marketing platform with acquisition of VenueLytics

Sojern is boosting its capabilities for hospitality marketing with the acquisition of VenueLytics, a Silicon Valley-based company that provides a guest experience and brand reputation platform for hotels.

Terms of the acquisition are not being disclosed, but the VenueLytics team will join Sojern.

Founded in 2017, VenueLytics provides an artificial intelligence-powered virtual concierge, tools for reputation management and multichannel communication and customer relationship management (CRM) software to help hotels and resorts operate more efficiently, maximize profitability and boost loyalty.

Now VenueLytics capabilities will become part of the Sojern Travel Marketing Platform.

“This is an exciting step forward for our customers as we can empower hoteliers beyond advertising alone, expanding our offerings to be a true end-to-end marketing platform,” said Mark Rabe, CEO of Sojern. 

“We are dedicated to providing the travel industry with innovative solutions that leverage data, AI and technology to drive results. VenueLytics' expertise in analyzing, unifying and activating data from various hotel management and marketing systems will allow Sojern to deepen our relationships in hospitality. This addition helps us to advance toward becoming the number one travel marketing platform.”

Sojern says the acquisition deepens its expertise in North America, where VenueLytics has been focused, while giving Sojern’s 10,000 global clients access to VenueLytics’ capabilities. 

“We have partnered with Sojern for more than a year, and joining forces will strengthen our customer base and reputation while enabling us to offer the hospitality and travel industry a wider and timely range of solutions,” said Baskar Manivannan, co-founder and CEO of VenueLytics who will now become vice president of product for Sojern's Guest Experience solutions team.

“With AI, data analytics and personalized multichannel guest engagement at the backbone of what we do, we have a shared vision to empower hotels around the world to drive profitability and truly elevate guest experience and satisfaction.”