Singapore-based Millennium Hotels and Resorts is preparing to
open its first hotel operating in a metaverse – a network
of three-dimensional, virtual worlds.
Beginning May 5 users can “step inside” the hotel - M Social
Decentraland – with their avatars to explore the property. The company says
future development will include connection to the M Social website and the
ability to participate in special events for occasions such as New Year’s.
The building, designed to look similar to the M Social
hotels that exist in cities around the world, is located in the center of
Decentraland, a metaverse where brands such as Samsung, Nike, Coca-Cola and
Sotheby’s also have virtual stores.
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“As we look towards the future, we need to look past the
traditional model of hospitality and engage our guests through new immersive
experiences,” says Kwek Leng Beng, executive chairman of Millennium &
Copthorne Hotels Limited.
“We hope to redefine hospitality through M Social
Decentraland by creating online adventures that integrate with real life events.”
Says Saurabh Prakash, group senior vice president, commercial
for Millennium Hotels and Resorts: “The hospitality landscape is rapidly
evolving. We are embracing different technologies to engage customers and
enhance guest experiences. The metaverse is one such avenue that presents a
myriad of opportunities for us to create unique social connections with our
In the coming months the company says it looks to develop
collaborations with “like-minded partners” regarding its metaverse activity.
The M Social brand launched in Singapore in 2016 and has
brick-and-mortar locations in Paris, New York, Singapore and Auckland.