Social Networking


Startup Stage Gaffl main
STARTUP STAGE: GAFFL connects solo travelers to plan trips, split costs
By Mitra Sorrells | March 1, 2019
GAFFL, or, Get a Friend for Life, is intended to help solo travelers find others planning similar itineraries to travel together and share costs.   Read More
Interview | Startups
China series part 1 overview
China, part 1: The big (and getting bigger) picture
By Mitra Sorrells | February 4, 2019
Travel brands and suppliers need to be aware that the Chinese travel market is not only growing - it is also changing. Read More
News | Online
QOTW: Something about an ethical dilemma
QOTW: Something about an ethical dilemma
By PhocusWire | January 25, 2019
Quote from Valerie Castillo, vice president of marketing for TrustYou, in an article on PhocusWire this week. Read More
News | Online
New model hotel op-ed Gulati
When it comes to guest personalization, price is only one piece of the puzzle
By Valerie Castillo - TrustYou  | January 23, 2019
A new hotel brand, Life House, is currently testing an algorithmic pricing system based on customer profiles, history, spending habits and even social media followers.  Read More
News | Startups
Startup Stage Trip Loop
STARTUP STAGE: Trip Loop coordinates group travel, with and without internet
By Mitra Sorrells | January 2, 2019
Trip Loop consolidates information related to group travel, such as hotel reservations, transportation, events and a closed communication network, in one platform, which can be accessed even when... Read More
Interview | Startups
Hosco eyes Americas for hospitality networking platform as it closes €5.4M round
Hosco eyes Americas for hospitality networking platform as it closes €5.4M round
By Linda Fox | December 6, 2018
Hosco, an online hospitality network and recruitment specialist, has closed a €5.4 million funding round. Read More
News | Online
instagram-travel-insights
Travel fans are engaged on Instagram, but can brands keep up?
Travel fans on Instagram consume more content than other audiences but it remains a tough channel for brands to crack. Read More
News | Online
TripAdvisor's new focus on social has hurdles to overcome
TripAdvisor's new focus on social has hurdles to overcome
By Jamie Biesiada - Travel Weekly | October 1, 2018
TripAdvisor will introduce a social media-like component to its website positions - but it is the beginning of an uphill battle to win consumers away from Facebook and other platforms, analysts caution. Read More
News | Online
tripadvisor plots social network
TripAdvisor plots social network, goes all-in on personalization
By Jill Menze | September 18, 2018
TripAdvisor is betting big on social media with the launch of “the new TripAdvisor” - a revamp of the platform that allows users to connect with fellow travelers as well as brands, publishers and... Read More
News | Online
WeChat marketing for travel
Q&A: How brands are using WeChat to attract travelers
By Mitra Sorrells | June 27, 2018
Travel brands and destinations are vying for the attention of Chinese travelers – already a massive market with an estimated 130.5 million outbound trips made in 2017 and projections of 10% growth... Read More
News | Online
digital marketing part 2 social media
Modern travel marketing, part 2: Social media
By Jill Menze | June 11, 2018
For the second installment on modern travel marketing, we explore the power of social media and how it influences consumer behavior, as well as the tactics travel brands are using to grow their reach... Read More
News | Technology
Life House hotel funding $40M
Tech-driven boutique brand Life House launches with $40M and plans to bypass OTAs
By Mitra Sorrells | May 22, 2018
A new hotel brand has secured $40 million in funding to develop its boutique hotel product and proprietary technology platform.    Read More
News | Startups
It sucks to launch a travel startup (but you still should)
It sucks to launch a travel startup (but you still should)
By Jenny Silber - VoyagerHQ | December 4, 2017
Starting a company in the travel industry is hard. 96% of travel companies fail in the first 5 years (as opposed to the 88% cross-industry standard). Read More
News | Startups
Influencer engagement: how travel brands can do it right
Influencer engagement: how travel brands can do it right
By Viewpoints | June 2, 2014
"Influencer engagement", the new media evolution of the celebrity endorsement, has been a hot topic for a while now, and understandably so. The idea of having consumer influencers tout your brand o Read More
News | Online
How not to use social media for your travel brand after a terrorist attack
How not to use social media for your travel brand after a terrorist attack
By Nick Vivion | April 17, 2013
The tragedy in Boston has left many speechless, queasy and simply out-of-sorts with their place in the world - including some on social media. Read More
News | Online