The travel industry has invested hefty resources into understanding millennial traveler behavior, including where they go, who they go on trips with and how much they’re willing to spend.
But as millennials grow older and start their own families, how are their travel attitudes and preferences shifting?
A new report from Phocuswright examines the state of family travel in the United States.
U.S. Consumer Travel 2018: Family Travel, written by Mark Blutstein, looks at activity across generations as well as includes a comparison of family travel-related attitudes and behaviors.
The report is FREE for existing Phocuswright Open Access and Global subscribers (learn about how to become one here).