Norwegian Air Shuttle is partnering with Boxever to provide a more personalized customer experience.
The carrier is seeking increased revenue and customer satisfaction from the five-year partnership and has put a dedicated personalization strategy and team into place.
Boxever is providing its personalization platform, which will sit behind Norwegian’s customer channels and ensure relevant interactions with each customer.
It is also hoped that the customer data platform will reduce technology costs through “a leaner marketing tech stack.”
Kei Grieg Toyomasu, senior vice president of marketing in Norwegian, says: "The more we delved into data-driven communications, the greater the potential proved to be. We look forward to accelerating this, leveraging Boxever’s personalisation technology and expertise.
Earlier this year, Boxever announced a similar five-year partnership with Ryanair with chief technology officer John Hurley saying the carrier’s "vision is to have market segmentation."
Subscribe to our newsletter below
Boxever released research recently showing that 78% of UK consumers are frustrated by untargeted and irrelevant communication from brands.
The study also revealed that 67% of consumers say they are ready for a more relevant personalization across channels including web, email and social media.
It goes on to show that 57% have made an impulse buy after seeing a personalized offer and 48% say they would make additional purchases as a result of personalization.
The survey was conducted by YouGov with more than 2,000 U.K. consumers.