Prior to leading Travalyst, Julie Cheetham was managing director of business sustainability management startup Weeva. The startup announced it was closing in mid-2024 with its assets acquired by Travalyst later that year.
Travalyst launched in 2019 and has formed a coalition of companies including Google, Booking.com and Amadeus. The company recently updated its accommodation certifications to account for the European Union's Empowering Consumers for the Green Transition Directive.