RealTime Reservation, a hotel commerce technology provider, has acquired guest experience platform STAY for an undisclosed amount.
The transaction was supported by investment from growth equity firm Wavecrest Growth Partners.
STAY offers a branded mobile app that lets guests access hotel services including restaurant reservations, room service and wellness and activity bookings. RealTime Reservation will add these capabilities to its existing platform, which targets pre-arrival planning and ancillary revenue.
The combined company will serve over 2,000 properties across 75+ countries in North America, Europe, Latin America and the Caribbean.
The deal comes as hotels increasingly view ancillary sales as a way to boost revenue, strengthen guest loyalty and differentiate their properties beyond the room itself. A growing range of offerings, from activities and transportation to food and beverage services, has turned ancillaries into a core part of hotel strategy.
“RealTime Reservation and STAY are unique, purpose-built platforms addressing a large and increasingly important priority for the hospitality industry: helping operators drive incremental ‘non-room’ revenue while maintaining a high-quality guest experience,” said Vaibhav Nalwaya, managing partner of Wavecrest Growth Partners.
“By combining our platforms, we can provide operators with a unified solution that drives revenue, improves efficiency and enhances the guest experience from booking through departure,” said Shawn Tarter, CEO of RealTime Reservation.
The combined company plans to focus on product development, platform integration and global expansion.