A partnership between Visiting Media and Bonafide aims to help hotels improve how they appear in artificial intelligence (AI)-powered search results.
The companies said they are combining hotel content from Visiting Media's platform with Bonafide's AI alignment technology, creating what they describe as an "end-to-end AI distribution stack" for hospitality.
The collaboration comes as travelers increasingly turn to tools such as ChatGPT, Gemini and Perplexity to research and plan trips. The emerging channel has challenged hoteliers, as some find AI responses yielding factual errors or omitting their properties altogether.
Bonafide, a PhocusWire Hot 25 Travel Startup for 2026, helps travel brands optimize how they are represented within large language models (LLMs).
Jascha Kaykas-Wolff, CEO of Visiting Media, told PhocusWire, “We sit on one of the largest databases of immersive assets in the world across thousands and thousands of properties.”
Visiting Media uses AI to generate detailed descriptions of those assets, which Kaykas-Wolff said can support answer engine optimization (AEO) and search engine optimization (SEO).
While he said Visiting Media is working on its own capabilities to expose the content for hotel properties, partnering with Bonafide will make it available to joint hospitality partners.
“Bonafide curation transforms fragmented hotel content into a structured, verified data foundation powering AI discoverability. Visiting Media contributes key assets to the content they can serve up,” Kaykas-Wolff said.
The companies said the partnership also aims to help hotels compete against online travel agencies (OTAs) in organic AI discovery.
"Whoever controls the context controls the recommendation, and right now, OTAs control that context by default," said Jason Jenkins, vice president of sales at Bonafide. "Bonafide.AI was built to give that control back to hotels."
Bonafide has previously said that generative AI is changing how travelers search for information, with users increasingly asking detailed, conversational questions.
Examples include highly specific queries about hotel amenities, room configurations or accessibility features—information that is often difficult for AI systems to locate if it is fragmented, unstructured or outdated.
"Travelers are already using AI search to decide where to stay. The hotels that win in this new era will be the ones with content that is structured, verified and ready for AI systems to understand," Kaykas-Wolff said in a release.
The integration is expected to be available to shared customers in mid-July.