Fora, a technology platform for travel advisors, has closed a $60 million Series D round, valuing the company at $1 billion.
The investment in the New York-based business was led by Forerunner and Tactile Ventures, with participation from existing investors Thrive Capital, Insight Partners and Heartcore Capital.
PLUS Capital, alongside Amy Schumer and other members of its artist and athlete collective, BlackPines Capital Partners and Tribeca Venture Partners were also involved in the round.
According to Fora, the funding comes after a period of growth, with advisors on the platform having booked more than $3 billion in travel since the company launched in 2021
A PhocusWire Hot 25 Startup for 2023, Fora is looking to scale its artificial intelligence (AI) assistant Via, which is currently in beta with a number of top advisors.
The AI layer aims to reduce administrative work for advisors by providing help with destination research, supplier information, traveler itineraries and proposal generation.
“Fora's mission has always been to give advisors the infrastructure they need to build real businesses," said Evan Frank, co-founder of Fora.
“In the age of AI, the ceiling on what's possible for this profession is only getting higher, and the things that are hardest to replicate—human expertise, relationships, taste—matter even more. With AI increasingly handling the operational layer, we're already seeing advisors building bigger, more meaningful businesses—faster.”
“Fora has more revenue than all AI travel companies, combined," said Brian O'Malley, founder and managing partner of Tactile Ventures. “Fora is bigger in AI travel because its offering combines automation when you want it with human accountability when you need it to provide a seamless traveler experience.”
The investment, which will also go towards expansion into new markets and recruitment, brings Fora's total funding to more than $138 million. The company announced $60 million in Series B and Series C funding in April 2025.