Hot 25 Startups 2023

News / Technology

Holibob launches software development kit for embedding experiences storefronts

By Abby Crotty | September 23, 2026

According to Holibob, the free toolkit cuts the time travel brands need to add experiences from months to days. Read More

News / Online

Fora travel advisors flag outdated, inconsistent accessibility data

By Abby Crotty | September 22, 2026

While advisors work to confirm accessibility details, roughly a third said a client has arrived at a property and found previously confirmed features "missing or unusable." Read More

News / Startups

Fora lands $60M to scale AI assistant for travel advisors

By Linda Fox | July 16, 2026

Fora is looking to scale is AI assistant, Via, which is currently in beta with a number of its top advisors. Read More

News / Technology

AI is pushing travel advisors toward their next evolution

By Cathy Walsh | July 14, 2026

AI is automating administrative work and accelerating research, but its biggest impact may be giving travel advisors more time to deliver the expertise, relationships and personalized service travelers... Read More

News / Technology

Holibob launches conversational booking platform for travel experiences

By Cathy Walsh | June 30, 2026

The launch brings Holibob's natural language booking technology directly to travelers and includes an integration with Google's Things to Do. Read More

News / Online

Gharage Ventures launches €40M Fund I to back travel retail startups

By Abby Crotty | March 6, 2026

The VC fund plans to invest in roughly 30 startups with the Fund I, building its existing portfolio of tech companies. Read More

News / Online

Mount, Popfly merge to support travel brands, creators

By Morgan Hines | February 6, 2026

Adventure content company Popfly will integrate Mount’s network into its own. Read More

News / Distribution

A new age of travel selling: AI, personalization and human touch

By Abby Crotty | January 26, 2026

Fora's Jake Peters and Unravel's Maarten van Pijpen discuss travel selling strategies and how both tech and humans fit in. Read More

News / Online

The top 10 news stories on PhocusWire in 2025

By PhocusWire | December 23, 2025

Revisit the 10 most-read news stories on PhocusWire this year, covering loyalty, AI and more. Read More

News / Startups

Where are they now? Catching up with the Hot 25 Travel Startups for 2023

By Mileva Sapic | October 20, 2025

Many of our Hot 25 Startups for 2023 have undergone major transformations, including significant funding rounds and strategic acquisitions. Read More

News / Technology

Fetcherr lands $42M to expand AI pricing tech internationally

By Linda Fox | September 25, 2025

Using its own large market model, Fetcherr digests market dynamics to help airlines forecast demand and generate real-time decisions. Read More

News / Startups

Fora acquires AI startup Legends

By Abby Crotty | August 7, 2025

Legends and Fora, both PhocusWire Hot 25 Startups, said the deal will help bring Legends' tools to a wider community of advisors and travelers. Read More

News / Startups

Travel startup funding and M&A trends in Q2 2025

By Linda Fox | July 29, 2025

Headlines surrounding tariffs, political uncertainty and global conflict may have tempered travel startup funding in the second quarter of 2025. Read More