Lighthouse, a market intelligence platform for travel and hospitality, has launched data-as-a-service (DaaS) platform Lighthouse Data Solutions.
The London-based company, formerly OTA Insight, said the platform is designed for use by destination marketing organizations (DMOs), online travel agencies (OTAs), bed banks, hospitality tech companies and investors, helping “transform vast amounts of data into actionable intelligence.”
The tool has four modules that address different aspects of business, including a supply module to monitor real-time changes in the hotel and short-term rental (STR) inventory, a pricing module to optimize pricing strategies and benchmark against competitors, a demand module to understand traveler intent and a performance module to track metrics such as real-time occupancy, average daily rate and revenue per room available.
Subscribe to our newsletter below
“Too many teams are drowning in data but starving for answers. Access isn’t the problem anymore—it’s actionability and getting immediate access to all the different data points into one comprehensive, flexible platform," said Nir Dupler, senior vice president of data solutions at Lighthouse.
“With Lighthouse Data Solutions, we're turning complexity into clarity, helping travel and hospitality leaders win with the right strategy, while giving them the intelligence they need, when they need it, to make faster, smarter decisions.”
According to Lighthouse, the DaaS platform sources data from 16.8 million hotels and STRs daily, tracks nearly 11 million events across the globe, and monitors 3,000 destinations “for forward-looking traveler searches.” The platform looks at five years of historical reservation data with 365 days of “forward-looking visibility.”
Lighthouse said DMOs that have already used the platform saw increases in visitation, while OTAs optimized search results and saw increased conversion rates.
"The process of creating new views and building add-ons based on our particular requirements was simple and straightforward,” said Leonid Dubnik, senior strategy manager at Booking.com. “The dashboard is easy to use, and we appreciate the support Lighthouse provides in terms of customizations."
Last November, Lighthouse made headlines when it raised $370 million in growth investment led by KKR. Also in 2024, the company acquired Berlin-based market data specialist HQ revenue and Belgium-based hospitality channel management and distribution software Stardekk. The latter acquisition allowed Lighthouse to expand into distribution.
Earlier this month, Lighthouse acquired The Hotels Network for an undisclosed amount. The terms were not disclosed, but the deal enables Lighthouse to offer marketing technology services with its existing commercial intelligence platform.
Phocuswright Europe 2025
Join us at Phocuswright Europe from June 10-12 in Barcelona where Sean Fitzpatrick, CEO of Lighthouse, and other leaders from hospitality technology companies will share their growth stories and thoughts on where the industry is going.