Journera raises $10M to grow its data exchange platform

Chicago-based Journera has raised $10 million in Series B-1 funding, bringing its total funding to more than $36 million.

The round is led by B Capital with participation from Andreessen Horowitz and BCG – all three also participated in Journera’s Series B round nearly two years ago. They are joined by new investor PAR Capital Ventures, which has invested in other travel companies including BookingPal and Evolve.

Journera, one of PhocusWire’s Hot 25 Startups for 2020, combines data from a traveler’s entire journey to provide a better experience for travelers and to create new, real-time marketing opportunities for travel companies.

The company says it will use the funding to expand its platform across the travel industry.

“We are pleased with the commitment of both existing and new investors to our vision for journey-centric travel industry,” says Jeffrey Katz, CEO of Journera.

“After the disruption of a global pandemic, the travel industry is entering a period of unprecedented innovation and growth where our new approach to data and marketing is enabled across the entirety of the travel ecosystem.”

And says Allen Duan, general partner at B Capital Group, “With our deep experience in enterprise software, we fully appreciate the Journera value proposition. We view the importance of data and digitization to the travel industry as a tremendous transformation opportunity that Journera will help enable.”

Journera’s partners include United Airlines, American Airlines, Hilton, Marriott International and more. The company’s “Journey Aware” product uses travel brands’ first-party data to help airlines, hotels, destination marketing organizations and other travel providers know where and when people are traveling.