Iberia has launched Iberia GPT, an artificial intelligence (AI)-based communication channel to help travelers plan trips.
Users can test the feature by searching for “Iberia” or “Iberia GPT” in ChatGPT’s “Explore GPTs” section.
The airline said that Iberia GPT is “temporarily hosted outside traditional customer service channels” and described the feature as “an exploratory space for travelers seeking inspiration or guidance.”
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Flexible flight search, access to personalized destination and budget-based recommendations and multi-destination planning are among key features.
In a video outlining the experience, a user writes, “I’d love to see Mount Fuji this summer,” with Iberia GPT then asking for additional information to find flight options to Tokyo. Using those details, Iberia GPT then provides flight options—adjusting when the user requests the cheapest fare—and a link to book with Iberia.
“With Iberia GPT, we take another step toward making it easier for customers to plan their trips from the earliest stages of inspiration and discovery. This initiative reflects Iberia’s commitment to innovation and to continuously improving the customer experience,” said Nacho Tovar, director of innovation at Iberia.
The carrier also announced a multi-year partnership with Amazon Web Services (AWS) this week, which aims to accelerate its digital transformation. As part of the deal with AWS, the airline said it is “developing AI-enhanced customer service agents and revolutionizing its contact center experience through behavioral analysis, with more than 10 generative AI agents in production.”
In April 2024, Iberia launched its Innovation Hub to explore emerging technology and address issues in the airline industry.
In March, AI assistant Swifty announced that it was piloting conversation booking on Swiss International Airlines’ website. Supported by Lufthansa Innovation Hub, the move was intended to help Lufthansa Group gain insight to fuel future AI-powered solutions.