GetYourGuide adds tools to help partners tap into growing traveler interest in experiences

A new survey of 6,000 travelers from GetYourGuide found 98% of respondents said experiences are “very or extremely important” when they are considering where to travel.

Helping its more than 20,000 supply partners tap into that demand is part of the reason for a new suite of products the Berlin-based company is unveiling today.

“As GetYourGuide celebrates 15 years, I’m proud to share a significant milestone for our business: the biggest product release dedicated toward helping our community of supply partners grow their businesses more easily,” said Tao Tao, co-founder and chief operating officer of GetYourGuide.

Among the new products are tools to help operators more easily create products, using artificial intelligence-powered keyword and location suggestions to boost visibility.

The platform will also offer enhanced analytics so operators can see metrics such as revenue, tickets sold, conversion rate, ratings and bookings in one place along with a year-over-year comparison.

And GetYourGuide is adding recommendations on how to optimize listings, for example, by resolving quality issues and addressing availability challenges. And it is adding tools to help operators grow by offering discounts for off-peak times or to fill up last-minute availability.

Founded in 2009, GetYourGuide said it has sold 135 million tickets to tours, activities and things to do since it began.

The company’s survey, the Biannual Travel Experience Trend Tracker, also found that most travelers are planning to spend the same or more on travel activities in 2024 compared with last year, and 53% of “frequent travelers” - those planning four or more leisure trips in the next 12 months – intend to increase their experiences spending per trip. 

And because experiences have become a key part of the early stages of trip decision-making, GetYourGuide said in the report, “Promoting experiences after a consumer has chosen their destination is leaving a lot of money on the table, for destinations and experience creators alike.”