Fly Fairly, a travel booking platform that offers alternative payment options, has acquired the Gen Z-focused travel discovery engine LFG for an undisclosed amount.
Founded in Singapore in 2024, Fly Fairly is live in more than 10 global markets including Southeast Asia, the United States, Canada, the United Kingdom, Oceania and the Europe. The platform allows travelers to book flights with more than 650 airlines and utilize more than 100 payment options such as Buy Now, Pay Later, crypto and e-wallets.
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LFG takes a “Spotify meets Pinterest” approach to travel inspiration and planning. According to the company website, travelers can search for and create “Placelists” (a play on “playlists”), saving and bookmarking travel spots and sharing them with friends.
The deal with LFG is intended to help Fly Fairly with its mission to become “the most flexible” online travel agency for younger generations.
As part of the acquisition, two of LFG’s co-founders, Darryl Han and Foo Shi Hong, will join Fly Fairly’s leadership team and focus on product, content and strategy.
“We saw what LFG had built and didn’t hesitate. This acquisition isn’t just a step forward. It’s a commitment to lead with clarity and purpose. Together, we’re redefining what travel means for the next generation,” said Alex Yardley, founder and CEO of Fly Fairly.