Traveler behavior continues to evolve as inspiration,
booking and on-the-ground experiences become more interconnected. Data-driven
insight is increasingly shaping how destinations are promoted, how
sustainability is addressed and how travelers make decisions across every stage
of the journey.
From pop culture-inspired travel and sports tourism to growing
interest in flexible stays and multi-property trips, the signals point to a
more intentional and experience-led approach to travel in the year ahead.
In a conversation in the PhocusWire studio at The
Phocuswright Conference, Expedia Group SVP of partner
solutions and commercial operations Donna Miller explained the findings from
the company’s latest trends research.
She discussed how large-scale search data
and global traveler surveys are informing views on overtourism, destination
health, accommodation choice and the rising influence of reviews, AI-driven
search and advertising strategies.
Watch the full discussion below.
From our partners at The Phocuswright Conference 2025: Expedia Group