Vrbo


Expedia Group bets on brand marketing as it prepares for travel rebound
Expedia Group bets on brand marketing as it prepares for travel rebound
By Jill Menze | May 6, 2021
In its Q1 2021 earnings call, Expedia Group said it's focusing on brand marketing to differentiate its offerings and capitalize on returning travel demand. Read More
News | Online
Vrbo puts new emphasis on helping its best hosts
Vrbo puts new emphasis on helping its best hosts
By Kevin May | April 13, 2021
To qualify as a Premier Host, owners must have a 90% or higher acceptance rate of guests, have cancelled on guests on less than 5% of occasions and have higher than a 4.3 rating from guests. Read More
News | Online
my-method-vrbo-wyng
My Method... How Vrbo is using a privacy-conscious marketing strategy
By Wendell Lansford - Wyng | April 12, 2021
In the first three months, 80,000 users completed the Vrbo Vacay Finder quiz and 25% of them clicked to book a trip.   Read More
News | Online
Sounding Off: Airbnb isn't a community - it's a business
Sounding Off: Airbnb isn't a community - it's a business
By PhocusWire | April 2, 2021
The real test of the company comes from hereon with its quarterly figures, strategic initiatives that boost them and destroying the competition. Read More
Interview | Online
vrbo-targets-superhosts
Vrbo targets Airbnb “Superhosts” as rental competition heats up
By Jill Menze | April 1, 2021
Vrbo is offering experienced short-term rental hosts increased visibility through its new Fast Start program. Read More
News | Online
Short-term rental bookings boom in the U.K. after roadmap announcement
Short-term rental bookings boom in the U.K. after roadmap announcement
By Jill Menze | March 3, 2021
Following Boris Johnson's announcement that the U.K. would ease lockdown plans, short-term rental bookings jumped 88% over the week prior. Read More
News | Online
Expedia Group and Booking Holdings slashed marketing by $6B in 2020 (but Airbnb now makes an entrance)
Expedia Group and Booking Holdings slashed marketing by $6B in 2020 (but Airbnb now makes an entrance)
By Kevin May | March 2, 2021
The body check on marketing spend by the two giants of online travel in 2020 ends a run of gradually slowing increases in prior years. Read More
News | Online
expedia-group-locraft-opinion
Collaboration: the key word for responsible recovery in vacation rentals
By Kevin Locraft - Expedia Group | February 25, 2021
To spur and sustain widespread economic recovery in the vacation rental sector, cities, platforms and vacation rental owners and managers must collaborate on effective public... Read More
Opinion | Online
expedia-q4-2020-earnings
Expedia Group pulls Vrbo from Google’s vacation rental metasearch product
By Mitra Sorrells | February 11, 2021
Expedia Group's revenue and gross bookings were both down 67% in the fourth quarter of 2020 compared to the same period in 2019. Read More
News | Online
your-rentals-refund-data
Fully refundable vacation rentals get 4.2X more bookings, higher revenue
By Mitra Sorrells | February 5, 2021
Data from Your.rentals shows January bookings were 92% of pre-COVID levels for properties with fully refundable cancellation policies, but only 23% of the norm for those with partial or non-refundable... Read More
News | Distribution
travel-mobile-apps
How travel app usage paints another picture of travel's fate in 2020
By Linda Fox | January 28, 2021
Travel apps went quiet as the pandemic hit but there were some notable exceptions such as Airbnb and Vrbo. Read More
News | Online
As short-term rental demand slumps, destination markets prove bright spot
As short-term rental demand slumps, destination markets prove bright spot
By Jill Menze | January 28, 2021
While overall, short-term rental demand dropped by 15.3% in December 2020, demand trends vary considerably by location type. Read More
News | Online
VIDEO: Peter Kern on how COVID gave Expedia Group “courage”
VIDEO: Peter Kern on how COVID gave Expedia Group “courage”
By Jill Menze | December 29, 2020
Speaking at his first Phocuswright Conference since assuming leadership of Expedia Group, Peter Kern discussed the company's multi-brand strategy, Google and more. Read More
News | Online
hostfully-rental-tech-2020
Tech challenges (and coronavirus) were the focus for rental managers in 2020
By Linda Fox | December 22, 2020
Short-term rental managers wouldn't wave away the pandemic with a magic wand, according to a Hostfully report. Read More
News | Technology
Expedia Group CEO wants to be "the best travel tech platform in the world"
Expedia Group CEO wants to be "the best travel tech platform in the world"
By Jill Menze | December 10, 2020
At Expedia Group’s virtual Explore event, CEO Peter Kern outlined how playing to Expedia Group’s strengths will help the company and its partners recover from the impact of the coronavirus crisis. Read More
News | Online
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