Latin America is approaching an inflection point for travel as digital adoption accelerates and demand for experiences continues to rise faster than broader economic growth.
Phocuswright’s latest Latin America Travel Market Report estimates online sales for 2025 will reach nearly $41 billion, up 23% year over year and for the first time comprising more than half (52%) of gross bookings.
With travelers increasingly booking online and prioritizing memorable activities over traditional products, the region presents both enormous opportunity and unique complexity.
Currency volatility, fragmented supply and a large base of small operators make trust, quality and curation essential for long-term sustainability.
At the same time stronger air connectivity and deep engagement with social platforms are reshaping how travelers discover and book experiences across the region.
In a conversation in the PhocusWire studio at The Phocuswright Conference, Civitatis chairman Mariano Dima shared his perspective on why Latin America matters now.
He discussed how disciplined curation, supplier digitalization and the growing influence of creators and short-form video are redefining the experiences marketplace and building traveler confidence at scale.
Watch the full discussion with Phocuswright and PhocusWire SVP of content Mitra Sorrells below.
From our partners at The Phocuswright Conference 2025: Civitatis