TikTok made its debut in the United Kingdom in 2018 and has grown rapidly over the intervening years and is now approaching par, across most metrics, with the longer-established, legacy social media and entertainment platforms.
Over the years,
the platform has matured and diversified. As more people gravitated towards short-form video for entertainment, different categories of interest have emerged, including leisure travel.
Phocuswright’s U.K. Consumer Travel Report 2024 confirmed that TikTok saw the largest year-on-year percentage increase in usage for travel of all the social
media and entertainment platforms used by British residents between 2022 and 2023.
This white paper, produced by PhocusWire and TikTok, draws on new Phocuswright research into the thoughts, opinions and preferences of 1,561 British leisure travelers
who identified as users of a social or entertainment platform for either planning a trip or sharing content related to a trip within the past 12 months.
The report is available below or download here.