How travel marketers can connect context, content and conversion

Travel marketers are navigating a rapidly changing media landscape where inspiration can spark anywhere, from a streaming series to a social post to a single AI-generated suggestion.

As travelers, especially younger audiences, continue to prioritize experiences over things, the challenge for brands is capturing attention in those fleeting moments between dreaming and booking.

In this conversation, Britt Cooney, head of travel tech and aggregators at Amazon Ads, shares insights on how consumer behavior is evolving and how brands can meet travelers where inspiration strikes.

She discusses trends like “set-jetting,” the growing influence of content on trip planning and the role of artificial intelligence-driven tools in creating more contextual, measurable campaigns.

Watch the full discussion below.