Destination activities and tours agency Viator is to open four new country sites in Nothern Europe as part of its ongoing expansion programme.
The company is to launch local language sites in Holland, Denmark, Sweden and Norway, joining dedicated sites for the German, French and Spanish markets already up and running.
The roll out of specific country sites is paying dividend, Viator claims, with the France, Germany and Spain sites "contributing as much 30 percent of the gross bookings to some of Viator’s top 10 destinations".
Managing director of Viator Europe, Patrik Öqvist, says:
“It is remarkable that three of these countries collectively rank sixth in travel bookings across Europe and beat out the UK in online travel sales, with the highest online adoption across Europe.
"We are excited to be entering all four of these important markets, a clearly receptive audience, enabling not only Viator but our suppliers and affiliate partners alike to more effectively target this savvy group of travellers.”
Recent research from PhoCusWright indicates the attractiveness of the Scandinavian marketplace for travel companies - Denmark, Norway and Sweden between them are sixth in terms of travel spend in European.
Online penetration in the region is also running at 45%.