Another week, another acquisition for TripAdvisor - this time snapping up Spain-based vacation rental service Niumba in another undisclosed deal.
Niumba currently has around 230,000 rental properties on its database and claims to have the largest collection of products in Spain, numbering more than 120,000.
TripAdvisor says Niumba will continue to operate as an independent brand and from its offices in the Spanish capital of Madrid.
The acquisition is the first for TripAdvisor in the vacation rental sector since it bought UK-based Holiday Lettings in June 2010, also for an undisclosed fee.
Since then it has also signed a number of partner deals with the likes of Interhome, Spain’s Toprural, Australia’s Stayz and France-based Akena Technologies.
The Holiday Lettings purchase came as HomeAway was busily snapping up sites around Europe, but the landscape has changed dramatically in recent years with the likes of sharing marketplaces Airbnb, Wimdu et al appearing on the scene.
In December 2011 the company signalled its intent to take the sector seriously when it hired former-Expedia Europe president Dermot Halpin as its first president of vacation rentals.
Niumba's properties will be added to both the Holiday Lettings and TripAdvisor sites shortly, the company says.
This week's acquisition is the latest in an increasingly long line of purchases by the Massachusetts, US-based company, following its purchase of CruiseWise last week, Tiny Post in March, Jetsetter in April and Wanderfly in October 2012.