A dip in its hotels business and a boom of its Experiences offerings saw TripAdvisor’s non-hotel revenue grow to around one-third of hotel revenue for the first quarter of 2018, compared to the same period in 2017 when the non-hotel segment made up about one-sixth.
The non-hotel category, which includes restaurants, vacation rentals and attractions (recently rebranded as Experiences) grew 36% from $58 million in Q1 2017 to $79 million in Q1 2018, while hotel revenue dipped 5% from $314 million to $299 million over the same period.
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Total revenue grew $6 million to $378 million year-over year.
The non-hotel segment also saw a jump in total adjusted EBITDA at nearly 50%, while for hotels, there was no change. Overall adjusted EBITDA across the business was up 10% to $80 million between the first quarters in 2017 and 2018.
The rebranded Experiences business grew bookable products to more than 104,000 in Q1 – a more than 80% increase year-over-year.
The site's user review content grew 26% year-over-year, reaching 630 million and covering about 7.5 million places to stay and things to do.
Hotel activity on TripAdvisor-branded sites also remained fairly neutral in terms of growth, with the number of unique hotel shoppers hovering at 149 million year-over year; overall, average monthly unique visitors grew 12% year-over-year to about 433 million.
“We are expanding our global platform for the benefit of users and partners and we are executing along our key product, supply and marketing initiatives that position our business for long-term profitable growth,” TripAdvisor CEO Steve Kaufer says.