European tour operating giant Thomas Cook is to provide a fully functioning travel booking system to the grandee but fallen star of web-based social networks FriendsReunited.
Thomas Cook says it will allow booking across its product range through the FR system as part of a new dedicated white label section added to the site.
Users will be protected for packages holiday and other products under the usual ABTA and ATOL agreements, FriendsReunited adds.
Thomas Cook's partnership will also be promoted heavily by an online marketing campaign.
"The travel pages will provide a range of destination editorial and generic travel content, both in text and video format and will link through to the 570 different Travel Groups set up by Friends Reunited members."
The alliance comes as FriendsReunited faces an investigation in the UK following its planned sale by current owner ITV to DC Thomson-run Brightsolid.
Broadcaster ITV bought FriendsReunited in its heyday in 2005 for £175 million but attempted to sell it this year for a snip at £25 million, subject to the investigation by competition authorities due to the inclusion of its genealogy division.
Since its glory days, FriendsReunited has fallen out of favour (despite saying it has 20.6 million members) to the likes of Facebook and Bebo in the UK and Europe.
The company abandoned its subscription system (for advanced functionality) in March 2008 as it attempted to claw back some ground from the march of Facebook.